Black Friday vs. Green Friday
Wednesday, November 24th, 2010
No, it’s not a real battle and no they aren’t real super heroes, but Green Friday could become a super power in the future and we are working to make that the case. See, Black Friday, or the 1st major holiday season shopping day of the year lands on the Friday just after Thanksgiving Day and is the day that many Americans begin making a large number of purchases for Hanukah, Christmas, Kwanzaa, etc. It is when consumption and consumerism are at annual highs and mindful commerce can often go out the window.
This is due primarily to a few key factors including: 1) it is the holidays and many of us will make more non-food purchases in the next 5 weeks than most of the previous year combined, 2) stores and sites run promotions with amazing price breaks driving the purchase of more non-necessity-based products, 3) stocking stuffers, or holiday impulse buys, become a very standard part of the purchasing process and 4) seasonal, or currently “hot” products, become in high demand and drive the purchase of more quantity vs. quality products.
For most of us it becomes very difficult to make a mindful and eco-conscious buying decision for each and every product we pick up in November and December each year. So, at seven planet we are working to make that process a little easier. With our seven criteria product review process, with our direct working relationships with our mindful suppliers, and with our educational information in our stores and site we hope to make this Friday a Green Friday for you and yours. The future is green if we collective choose to make it that color.

