Happy Valentine’s Day
Monday, February 14th, 2011Happy Valentine’s Day From seven planet & botanica: floral design


It is here again, the one holiday a year where we celebrate love, relationships, romance and where we inherently buy one of nature’s greatest gifts…flowers. It has become a staple in the U.S. to make certain that every February 14th you get a bouquet, an arrangement or at a minimum a single long stem rose for your love. Many of us wait till the last minute and many of us just go to the closest one stop store where we can get a card, some candies and that arrangement.
Until lately, we at seven planet didn’t think much of this Valentine’s Day purchasing tradition until Josef Reiter, the founder of botanica: floral design (located in seven planet Oregon), told us the “tale of two roses”. See Josef describes how you can show someone two very similar looking roses, but one is freshly cut, from Oregon, grown organically and not shipped at all. The other was cut a week to ten days ago, is from Brazil, grown with pesticides and herbicides and was shipped via truck, then via boat, then via a truck again.
Both roses cost a similar amount to us in the end as the consumer, but the local one creates jobs in the U.S., builds the foundation of organic farmers nationally, minimizes CO2 output and builds on localism and community. The other exports jobs from America, puts workers often in very poorly health regulated work environments, adds immensely to green house gases and does little to nothing for local communities. For us now, the “tale of two roses” hits home.
So, this Valentine’s Day we are expressing our love for our spouses and loved ones as usual, but also for our farmers, our community, our state and our planet at large by supporting our local botanica: floral design and their mission to rewrite the story of the “tale of two roses”.
